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Marketing research process

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The Marketing research process is a set of six steps which defines the tasks to be accomplished in conducting a marketing research study. These include problem definition, developing an approach to the problem, research design formulation, field work, data preparation and analysis, and report generation and presentation. Stages of marketing research process Step 1: Problem […]

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Novatia Consulting Launches Subsidiary for Translations

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As businesses expand across borders, partnerships between companies and global organisations have become more commonplace, both locally and internationally. Corporations continue to broaden their reach and target markets, which increases the need for communication and engagement among foreign business partners, investors, stakeholders, and clients. With a streamlined and comprehensive process in place, our team is […]

A Dynamic Capability Approach: by Olaotan Akinniranye, Consultant, Novatia Consulting NG

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Excellent companies invest and nurture innovative management which they view as a vital fulcrum of organisational capability, from which they execute effective innovation processes, leading to innovations in new products, services and processes, and superior business performance results. At Novatia Consulting NG, after an extensive review of the literature on innovation management, along with a […]

Nominated Most Outstanding Management Consulting firm in 2017

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We hereby announce the Nomination of our prestigious firm; Novatia Consulting as the most outstanding management consulting firm in 2017. Having won the BID International Quality Award New York 2016, we believe strongly in the strength, experience and diverse skills of our front-line consultants in the global consulting industry. We are the first indigenous consultancy […]